Complete logo and packaging design for Devonshire Tea.
Taste and history are brought together with a traditional package for a beautifully
refined appearance.
Since 2014 Jay Roerade has worked alongside Ukie, designing their yearly review. Working with strict style guides, this was all typeset in Indesign to specifications and a lovely stylish appearance is the result.
He has since pushed the brand guidelines and layouts and designed the Westminster games brochure, Esport Whitepaper and their exhibition stands, signage and newspapers for their recent showcases at GDC and Gamescon 2018 and 2019.
Jay Roerade has worked alongside Tosin’s & Co starting with branding, leading to complete art direction for the company.
This included everything from copywriting, online presence, newspaper inserts to brochures and T-shirts.
Complete project management pushed the envelope for the expression of this luxury homeware company.
A brand design that speaks to the concept of image and elegance. This is highlighted in every output from stationery, website to press releases and invitations.
Jay Roerade joined them for this project at the beginning and the branding was greatly received at their launch.
HarveyDavid are a marketing automation company, specialising in Eloqua and creating creative campaigns for their clients. Jay Roerade created their brand mark, printed stationery and coffee table booklet with an emphasis on England as a base, as many of their clients are located in America.
He created a bespoke typeface for the HarveyDavid name, which reflects a classic foundation with modern tweaks. This encapsulates the idea of bringing old traditional values into their new ways of working with technology.
Jay continues to work with HarveyDavid helping them with creative campaigns for clients such as Ricoh Europe and Ricoh UK.
In 2017 The Rocky Horrow Show Touch Me Game was released. Jay Roerade was asked to help with the Logo design, two colour T-shirt print, stickers, posters, banners and app icons. Completing the collection is a limited edition vinyl release.
The vinyl packaging was designed by Jay, featuring a collage of old newspaper cuttings and recent character designs from the game, making a time line from past to present.
Land, Air and Water is the theme behind this clothing brand, based around extreme sports.
The brand mark was created using the greek symbols for these natural elements to really give the logo a meaning. Rock climbing, kite surfing and boarding were all used in the illustration to go on the back of the shirts.
A logo label was sewn at the bottom and hand printed wrapping paper finished off the presentation. Truly encapsulating a company’s ethos in this design and an intelligently thought out logo that is also visually stunning.
Branding for a wildlife gallery all hand drawn with a unique but personal feel.
Lovely sweeping ligatures represent the fineness of the artwork featured in the gallery.
Gold foiling on high quality recycled paper put the finishing touches to their printed stationery and business cards.
A complete bespoke hand drawn alphabet designed for a homeware range of products.
This was provided as vectored letters, so the client could apply to any fabric or material with ease.
Exceptional attention to detail and consistency across all letters combined to create this stunning typography.
Working with moonpig.com and Photobox, Jay Roerade was asked to create an alphabet for an exclusive card range, featuring a lasercut letter on the front of a card.
His experience with drawing letters for many years brought this project to life. Influenced by Tuscan style lettering, Jay created each letter by hand and then refined into vector format, creating an alphabet of beautifully crafted letters.
A fine range of papers for this card range completed this unique project.
